Project Overview
Proper Pruning, a tree pruning and landscaping service company, came to us with a vision to revolutionize how they manage their business and serve their customers. In 16 weeks, we delivered a comprehensive digital ecosystem: a sophisticated web application, native mobile apps for iOS and Android, seamless Jobber integration for staff management, and a high-converting landing page. From streamlining customer bookings to automating staff scheduling and service delivery, we built a scalable solution that increased their operational efficiency by 55% and generated significant revenue growth within the first quarter of launch. Proper Pruning is a professional tree care and landscaping company specializing in expert tree pruning, plant care, and landscape maintenance. They serve residential and commercial clients with a focus on precision, quality, and environmental stewardship. Their team of certified arborists and landscaping professionals provides tree trimming, plant health assessments, landscape design, and ongoing maintenance programs.
Overview
Key Challenges
Proper Pruning relied on fragmented systems and manual workflows to run their growing landscaping business, leading to scheduling inefficiencies, missed communication, and limited scalability.
Our Solution
We built a full digital ecosystem including a Laravel web app, native mobile apps for iOS and Android, seamless Jobber API integration for workforce management, and a high-converting landing page. The platform enabled streamlined booking, service tracking, real-time notifications, and automated staff coordination.
Project Performance Metrics
Technical Details
Technical Architecture
Technical Features
Security Measures
- OAuth 2.0 and JWT-based authentication
- SSL/TLS data encryption
- Role-based access control
- API rate limiting and secure storage of credentials
Scalability Features
- Auto-scaling AWS infrastructure
- Offline-first mobile architecture
- API queueing for fault-tolerant syncing with Jobber
- Component-based frontend and reusable mobile logic
Testing Coverage
Detailed Solution
A) Web Application (Laravel + React)
- Customer Portal: Booking services, selecting options, viewing real-time calendar availability.
- Service Management: Custom workflows for tree pruning and landscaping with dynamic pricing calculators and service customization.
- Payment Integration: Secure billing with multiple options, recurring payments, and payment history.
- Customer Dashboard: Track past services, manage upcoming appointments, view photos of completed work, and communicate with staff.
- Admin Interface: Full-service business ops dashboard — CRM, job tracking, financials.
B) Mobile Applications (React Native)
C) Jobber Integration
D) Landing Page & Marketing
E) Advanced Features
DevelopmentTimeline (16Weeks)
Weeks 1-2: Discovery & ArchitecturePlanning
- Business process analysis and user journey mapping
- Technical architecture design for web, mobile, and integration requirements
- Jobber API exploration and integration planning
- Database schema design and system architecture documentation
Weeks3-5: Backend Development & Core Features
Weeks 6-8: FrontendWeb Development
Weeks 9-11: Mobile App Development
Weeks 12-13:Integration & AdvancedFeatures
Weeks 14-15:Testing & Optimization
Weeks 15-16: Deployment & Launch
Implementation & Infrastructure
Web Application
- Laravel Framework: Backend system for managing bookings, services, staff, and payments.
- React.js Frontend: Fast, component-based UI for customer dashboard, admin views, and dynamic updates.
- MySQL Database: Relational DB optimized for customer, job, and schedule data.
- Redis Caching: Improves performance of booking logic, calendar availability, and session data.
Mobile Applications (React Native)
- React Native: Shared codebase for iOS and Android apps with near-native performance.
- Redux: State management for complex data sync (jobs, messages, notifications).
- Native Modules: Used for device features (camera, GPS, push notifications).
- Offline Storage: Enables offline mode for field workers; syncs data when reconnected.
Integrations & APIs
- Jobber API: Full workforce scheduling and job coordination.
- Payment Gateways: Secure, multi-method payments with auto-billing.
- Weather APIs: Real-time weather data to trigger service updates/rescheduling.
- Notification Services: Automated emails, SMS, and push notifications.
- Google Maps: Location tracking, route planning, and service zone logic.
Infrastructure & DevOps
- AWS Cloud Hosting: Scalable and secure infrastructure with auto-scaling groups.
- CDN Integration: Fast content delivery for image assets and mobile content.
- SSL Security: TLS encryption on all routes and API calls.
- Database Optimization: Indexed queries and tuned schema for real-time usage.
- API Rate Limiting: Applied to Jobber and weather APIs for stability and fairness.
Marketing & Analytics
- Google Analytics: Behavior tracking, conversions, and usage funnels.
- SEO Optimization: On-page SEO for service keywords and landing page content.
- Lead Tracking: Form capture + multi-channel tracking across campaigns.
- A/B Testing: Conversion experiments for landing pages and mobile UIs.
Implemented Tech Stack
Web Application
- • Laravel (with Tailwind & Redux)
- • React.js
- • MySQL
- • Redis Caching
Mobile Applications
- • React Native
- • Redux
- • Native Modules
- - Camera access
- - GPS functionality
- - Notifications
- • Offline Storage
APIs & Integrations
- • Jobber API
- • Payment Gateways
- • Weather APIs
- • Notification Services
- • Google Maps Integration
Infrastructure & Performance
- • AWS
- • CDN
- • SSL Security
- • Database Optimization
- • API Rate Limiting
UI Transformation
Before
- • Cluttered and outdated layout
- • No accessibility features
- • Inconsistent trading card display
- • Slower navigation
- • Lack of mobile responsiveness
- • Manual card entry and data input
- • Disconnected Slack or team tools
After
- • Modern, sleek and responsive UI
- • Accessible design + Dark mode
- • Interactive card grid with automated AI scan overlays
- • Effortless search, transitions and filters
- • Mobile-first and responsive design
- • OCR-based auto-scanning for accessing card details
- • Real-time Slack notifications integrated directly into the system workflow
Gallery
Visual transformation showcasing the dramatic improvements across all interfaces
Customer portal with booking, service history, and payments
Customer portal with booking, service history, and payments
iOS/Android app with service booking and push notifications
iOS/Android app with service booking and push notifications
Technician interface with time tracking, job notes, and uploads
Technician interface with time tracking, job notes, and uploads
SEO-optimized marketing page with lead forms and galleries'
SEO-optimized marketing page with lead forms and galleries'
"GainCafe Technologies completely transformed our business with their comprehensive digital solution. The web application, mobile apps, and Jobber integration have revolutionized how we operate."
David Thompson
Owner, Proper Pruning
Project Details
Duration
16 weeks
Industry
Tree Care & Landscaping Services
Team
UI/UX Designer, Laravel Developers (2), React Native Developer, iOS/Android Mobile Developer, DevOps Engineer, QA Engineer, Business Analyst, Project Manager'
Technologies Used
Project Goals
- Build a web and mobile system for booking and service management
- Integrate Jobber for workforce scheduling and automation
- Enable offline mobile access for field teams
- Deliver automated service alerts and customer communication
- Support scalable expansion across service areas